Why watts?

A watt is a unit of power that indicates the rate at which you are using energy. For WattzOn, we normalize all of your profile answers (say, flights per year or miles driven per week) down to the second, so that you can see the average power that you are using in every moment of your life.

We chose watts because we want to change the conversation on personal accountability in climate change away from the common "carbon footprint" and towards collective energy reduction. Measuring in power rather than carbon emissions recognizes that it will not be possible to support our current lifestyles with any energy technology that we could implement in the near future - our needs are not sustainable. While there certainly needs to be a reduction of fossil fuel reliance by increasing alternative energy infrastructure, energy reduction will need to be part of any solution to this global challenge.

Learn more about the philosophy behind WattzOn (or check out this shorter version from the O'Reilly 2008 Web 2.0 Summit), and in this video presentation.